Desalcott

Not OK TT

Industry
Non-Profit

What We Did

Artwork

Concept to Life

In partnership with NotOkTT, a pioneering voice for mental health in Trinidad and Tobago, we joined the fight against silence. Mental health remains one of the region’s toughest conversations, often swept under the rug, but NotOkTT is shifting the narrative, bringing together leaders from all corners of the field. To amplify their message, we crafted a series of powerful artworks targeting pressing issues like violence against women, PTSD, and suicide. Displayed boldly across billboards, newspapers, and digital platforms, this artwork confronts the taboo, encouraging connection and empathy through striking visuals that can’t be ignored. It’s art with purpose, designed to make people stop, think, and understand that the path to healing starts with opening up.

Three colorful posters displayed on a wall. The left and right posters show a woman with dark skin and curly hair, with the words 'Invisible Scars' and 'Examined' written on them. The middle poster features an abstract design with a stylized face with black hair, and bold geometric shapes and colors.
A banner for a suicide awareness campaign featuring the silhouettes of two people's profiles made of crumpled black paper. One profile faces left with a girl hanging from a tree branch, and the other faces right. The background has vibrant yellow and pink splashes. The text reads 'YOU MATTER' at the top, 'ASK.CARE.TREAT' in the middle, and 'A SUICIDE AWARENESS CAMPAIGN' at the bottom.