STRATEGY / CULTURE / MUSIC / MAKING
JOURNAL
Ideas, provocations and practical thinking from inside a multidisciplinary creative house.
01 / FEATURED THINKING
LOOKAGAIN
Ideas change when the conditions around them change. The journal is where we examine those shifts from the perspective of strategy, identity, music and production.
THE VALUE OF APPLICATION
EVOLVING FOR A NEW VALUE PROPOSITION.
In modern business, value is shifting away from simply possessing specialised knowledge. As information becomes easier to access, the advantage moves toward applying it imaginatively across new and uncharted scenarios.
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MORETO THINKABOUT
CHANGE PERSPECTIVE TO UNCOVER NEW MEANING.
Successful companies question the status quo, challenge industry norms and re-examine the cultures that shape their decisions.
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WHY YOU DON’T NEED MARKETING AGENCIES.
Artificial intelligence has changed modern creative work. The larger question is what that changes about the value—and future—of the traditional agency.
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MODERN MUSIC IS AMAZING—I’VE BEEN TOLD.
Is contemporary music really without soul, or are we standing at the beginning of another creative revolution?
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THE DARK ARTS OF SUBTRACTIVE SYNTHESIS.
Sound design can define an artist’s sonic signature. Beyond traditional synthesis sits a much wider field of creative possibility.
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HOW TO RECORD ACOUSTIC GUITAR LIKE A PRO.
A focused guide to microphone placement and finding the sweet spot when recording nylon- or steel-string acoustic guitars.
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WHAT’S THE DEAL WITH TROUT MASK REPLICA?.
It is famously difficult, hugely influential and preserved in the National Recording Registry. What makes it a timeless masterpiece?
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THE MYTH OF THE OVERNIGHT SENSATION.
The seductive story of sudden success conceals the longer, less visible work behind a lasting music career.
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