Hope Heals

A woman with short, dark hair and makeup, sitting on a brown leather couch in front of a yellow wall. To her left is a logo of a hot air balloon with the text "HOPE HEALS" and the tagline "discover your power within".

Hope Heals is a consortium of mental health practices that aim to spread the tools of wellbeing throughout the population. They required a complete brand identity program centred around caring more so than simply being a collection of professionals.

Logo of Hope Heals, featuring a stylized parachute with red, gray, and blue segments, a small blue circle below, and the text "Hope Heals" in bold blue letters with the tagline "elevate your journey" underneath.

We conceptualised the idea of support and lifting as parachutes and air balloons. The final logo can be either and serves as a distinctive punctuation to the brand’s mission, complete with a hidden exclamation mark made by the negative space in the middle.

A group of people attending a conference or seminar, sitting in chairs and facing a presentation screen at the front of the room. A plastic bag with a logo and the caption ‘Hope Heals’ is placed on one of the chairs in the foreground.
A desk with various art projects and materials, including a Hope Heals branded paper, color sketches of lanterns, paint samples, a small potted plant, a cup of coffee, and some coloring pages on a wooden surface.