Health Education Services
Industry
Education
What We Did
Made in our world, enjoyed in yours
The branding for Health Education Services champions clarity, compassion, and the life-changing power of knowledge. Drawing inspiration from the trusted calm of a clinic waiting room and the spark of discovery that comes from a great teacher, we built an identity that feels both reassuringly professional and energetically modern.
At its core sits a confident, modular monogram: the letter H flows into the shape of a book, which also resolves into a subtle medical cross. This single mark unites two worlds—education and health—into a clean, memorable emblem that scales effortlessly from lapel pins to lecture-hall projectors. A palette of Robusta and Blank Parchment anchors the system in healthcare credibility, while accents of Sumi tie the brand into the national trust of the organisation. We paired the mark with a geometric sans-serif typeface that reads crisply on screen and in print, underscoring the brand’s commitment to accessibility.